Reader Tony asked a good question this week, and after writing a lengthy response in the comment section, I decided it was worth posting here for others to see. Tony's question:

If we knew that, for example, Santi Cazorla was going to hit the target once every week, regardless of opponent, and we know that those SoT, on average, get converted into goals approximately 33% of the time, we'd expect him to score every three weeks. If he'd gone five weeks without a goal, that 33% rate doesn't change and thus we'd still give him a 1/3 chance of scoring next week. It's tempting to suggest that over those six games Cazorla should have two goals (from his six shots), and indeed if we were forecasting the

By looking at those players who have under produced versus their underlying stats, we can identify players who may be undervalued by the market, but we would not forecast their production to exceed the average to 'catch up' for chances missed in the past. This is an important point, so let's look at an extreme (fictitious) example to suggest one pitfall of only looking at those players who have unperformed their underlying stats:

Player A: 10 games, 12 SoT, 2 goals

Player B: 12 games, 16 SoT, 11 goals

It's not hard to identify that both players should regress in the future (assuming you accept my premise that most players have shown little ability to control how many of their SoT become goals). Using a simplified 33% conversion rate, Player A's 12 SoT 'should' have netted him 4 goals, thus if he continues to take shots at this same rate, we'd likely see him to enjoy his next 10 games more than his performance to date. Conversely, it's easy to see that Player B has overachieved compared to our expectation, which would have seen him net just 5.3 times given his 16 SoT. So Player A is undervalued and should be bought, while Player B is overvalued and should be sold, right? Well, no. Over the next 10 games we would forecast Player A to score 4.0 goals, which is an improvement, but still less than the 4.4 we'd forecast Player B to score.

What you need to balance here is the fact that Player A is likely held by

So, while the players underperforming their stats aren't necessarily 'due' for improvement, over a long enough period we

Note: The size of each player's 'bubble' represents their current ownership percentage

Being 'due' is a tricky proposition. Although some fans don't like to reduce their beloved heroes to a statistical probability, that is all we're really doing on this site and once you make that leap, the idea of being 'due' kinda falls into the gambler's fallacy (the notion that after rolling 'black' five straight times, the roulette wheel is bound to come up red). I say kinda because it depends whether you believe that (a) each player has little or no control over how his shots on target are converted into goals and (b) that each week is independent of the last (i.e. that 'form' doesn't exist when it comes to converting chances).I know we always say that things even out over the season but do you think it takes that long? I wonder if you measured a player's expected points over a 1 or 2 month period would it match up to his actual points? We could therefore start to predict when a player is 'due a big win'.

If we knew that, for example, Santi Cazorla was going to hit the target once every week, regardless of opponent, and we know that those SoT, on average, get converted into goals approximately 33% of the time, we'd expect him to score every three weeks. If he'd gone five weeks without a goal, that 33% rate doesn't change and thus we'd still give him a 1/3 chance of scoring next week. It's tempting to suggest that over those six games Cazorla should have two goals (from his six shots), and indeed if we were forecasting the

*next*six games, we'd forecast him to score twice, but not to the point that we are compensating for his missed chancesBy looking at those players who have under produced versus their underlying stats, we can identify players who may be undervalued by the market, but we would not forecast their production to exceed the average to 'catch up' for chances missed in the past. This is an important point, so let's look at an extreme (fictitious) example to suggest one pitfall of only looking at those players who have unperformed their underlying stats:

Player A: 10 games, 12 SoT, 2 goals

Player B: 12 games, 16 SoT, 11 goals

It's not hard to identify that both players should regress in the future (assuming you accept my premise that most players have shown little ability to control how many of their SoT become goals). Using a simplified 33% conversion rate, Player A's 12 SoT 'should' have netted him 4 goals, thus if he continues to take shots at this same rate, we'd likely see him to enjoy his next 10 games more than his performance to date. Conversely, it's easy to see that Player B has overachieved compared to our expectation, which would have seen him net just 5.3 times given his 16 SoT. So Player A is undervalued and should be bought, while Player B is overvalued and should be sold, right? Well, no. Over the next 10 games we would forecast Player A to score 4.0 goals, which is an improvement, but still less than the 4.4 we'd forecast Player B to score.

What you need to balance here is the fact that Player A is likely held by

*considerably*less managers than Player B so could represent a differential opportunity. You'll also want to look at whether Player A has something in his profile that would indicate that his underlying stats might improve (more shots taken inside the box lately, a new role, new teammate etc).So, while the players underperforming their stats aren't necessarily 'due' for improvement, over a long enough period we

*would*expect their production to improve and would thus classify them as undervalued. I've posted a variance of the below before, but for reference, the below charts show expected points (xP) based on their shot data to date plotted against actual points and thus highlight players who*may*be undervalued:
## 4 comments:

Hi Chris,

What is the league average for conversion for Midfielders and Forwards...

I get 28% Mid and 32% Fwd. And remember that's the conversion rates for SoT, the ability to actually hit the target IS a skill which is dependent on the player.

Hi Chris,

Thanks for the response, I guess the gambler in me is always looking for an angle or 'the next big thing' before it happens. But sure this is why we play FF :)

I think the most interesting thing from the graphs is

(a) Rooney, Van Persie and Tevez are elite strikers in a class of there own and I think they will continue to outscore the average due to the teams they play for and the quality of the chances they receiv).

(b) The midfielders who are out scoring the average are all playing in very advanced positions. I wonder if it will become necessary in the future to have 2 classifications of midfielders (and calculation models) in order to accurately predict their scores. I wonder if you separated out the Michu's and Fellani's of this world from the other midfielders would you end up with two more uniform graphs and hence an improved point predictor? I know this would add that 'personal opinion' factor to the stats but it would be interesting to take the pseudo midfielders out of the model to see who is performing best of the rest.

Thanks again

Tony

Tony - two very good points. I think they're definitely an argument to suggest that the elite strikers will always exceed the mean by a bit, and I need to work on which factors will regress and those that won't.

I like the idea of splitting midfielders into sections and I believe Ste over at the Shots on Target blog has proposed a similar thought. Rather than basing it on pure opinion, we could look at stats like 'touches in the box' or 'final third' to determine the kind of chances each player is getting.

Though, generally, I can see SoT being something somewhat outside of a player's control, there definitely needs to be more distinction between the kind of chance we're talking about. I would guess, for instance, that a header, particularly when on the run is pretty hard to direct with any exact precision and might therefore be subject to a large slice of luck. Where, however, a player is through one on one, a truly elite player will not only hit the target more, but will likely do it by rounding the keeper and sliding it home, which will obviously result in goals ~100% of the time. I'm not sure how to account for this just yet, without watching every goal ourselves and recording its nature (which is possible in this modern era). Thanks for the input Tony, you've given me material for a few posts here.

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